Biggest Win
VV Campaign
The strongest verified traffic campaign in June delivered 61 inline link clicks, 22 landing page views, 0.81% CTR, and A$2.28 CPC.
Monthly Performance Review
Enso Dental North Perth
Reporting period: June 1-30, 2026
June activity stayed concentrated in awareness and engagement delivery, with the clearest verified traffic signal coming from clear-aligner planning content inside the Awareness / VV campaign.
Executive Summary
Decision Snapshot
A concise view of the biggest verified outcome, the biggest risk, and the most important focus for the next month.
Biggest Risk
Measurement Gap
Lead, CPA, and ROAS evidence could not be verified from the refreshed workspace exports for the reporting period.
Biggest Opportunity
Aligner Planning
Clear-aligner planning content produced the strongest verified ad-set and ad-level traffic efficiency in the account.
Top Priority
Sharpen Intent
Keep trust-led education in market, but use stronger consult-prep and booking-path messaging for next month's highest-priority tests.
Performance Insights
What Is Working and What Needs Attention
Verified findings are separated from strategic next steps so the account story stays evidence-led.
Verified Findings
- Awareness / VV Campaign accounted for 69.3% of June spend and produced 82.4% of verified inline link clicks.
- Clear Aligners - VV Campaign was the strongest verified ad set at 1.35% CTR, A$1.47 CPC, and 21 landing page views.
- A straighter smile starts with a clear plan was the strongest verified ad, generating 55 inline link clicks and 21 landing page views.
- Awareness | Omnipresence produced low-cost reach and video views, but weaker click-through and landing-page engagement.
Strategic Readout
- Use clear-aligner planning as the main traffic benchmark for the next creative cycle.
- Refresh broad awareness content so it does a better job of creating click intent, not just reach.
- Improve measurement before making larger budget or structure changes.
| Campaign | Status | Spend | Inline Link Clicks | Landing Page Views | CTR | CPC | Readout |
|---|---|---|---|---|---|---|---|
| Awareness / VV Campaign | Active | A$209.80 | 61 | 22 | 0.81% | A$2.28 | Strongest verified traffic campaign in June. |
| Awareness | Omnipresence | Active | A$93.08 | 13 | 4 | 0.05% | A$4.43 | Useful for reach and video views, but weak verified click intent. |
| Awareness | Image & Carousel | Paused | Not verified in June insights | Not verified | Not verified | Not verified | Not verified | Visible in account structure, but no refreshed June performance evidence was returned. |
Strategic Priorities
Top Actions for the Next Optimisation Cycle
These actions combine verified June evidence with practical next-step recommendations for the team.
| Priority | Action | Why It Matters | Supporting Evidence | Expected Strategic Benefit |
|---|---|---|---|---|
| 1 | Keep clear-aligner planning content at the centre of next month's test plan. | It is the strongest verified traffic theme in the account. | Top ad set: 57 inline link clicks, 21 landing page views, 1.35% CTR, A$1.47 CPC. | Builds from the best current efficiency signal rather than restarting from scratch. |
| 2 | Audit booking and lead measurement before making larger scaling decisions. | June decisions are limited to traffic and video-view signals. | No verified lead, CPA, or ROAS data was returned in the refreshed exports. | Improves confidence in budget and structure decisions. |
| 3 | Refresh Omnipresence hooks and CTAs to improve click intent. | Reach is efficient, but traffic behaviour is weak. | 0.05% CTR, 13 inline link clicks, and 4 landing page views on A$93.08 spend. | Reduces spend on low-intent awareness activity. |
| 4 | Expand first-visit, nervous-patient, and family FAQ content. | These themes fit the brand tone and support trust-building. | They are repeatedly visible across active creative inventory. | Creates stronger mid-funnel content without abandoning reassurance-led positioning. |
| 5 | Standardise stronger message-to-landing-page alignment across active themes. | Mixed CTA styles can create friction when intent needs to rise. | Refreshed creative metadata shows both SEE_DETAILS and BOOK_TRAVEL CTA usage. | Cleaner paths from ad message to next step. |
Content and Creative Direction
Creative Theme Summary
The current account is strongest when educational or treatment content is grounded in trust, comfort, and practical clarity.
Observed Creative Themes
Clear aligners
First visits
Nervous patients
Children's dentistry
Routine check-ups
Affordability
Clinician trust
Recommended Direction
- Create more of: clear-aligner consult-prep, first-visit explainers, reassurance-led FAQ content.
- Create less of: broad awareness education without a sharper reason to click.
- Keep the tone calm, supportive, and clinician-guided to stay aligned with the current brand voice.
| Creative Area | Verified or Observed Insight | What to Do Next |
|---|---|---|
| Top treatment theme | Clear-aligner planning delivered the strongest verified traffic efficiency. | Turn it into a deeper consult-prep series across short video, FAQ, and carousel education. |
| Trust-building content | First-visit, nervous-patient, and philosophy messaging are active across the account. | Use them to support mid-funnel confidence and smoother appointment readiness. |
| Family content | Children's dentistry is an active educational topic. | Expand into parent-facing FAQ and expectation-setting assets. |
| Format mix | Active June delivery is heavily video-led. Paused carousel structure is visible, but not supported by verified June results. | Use carousel only when it helps break down a treatment or FAQ journey step by step. |
Key Metrics Snapshot
Verified June Performance
These figures come from the latest refreshed account export for June 1-30, 2026.
Spend and Reach
A$302.88Total verified spend across 55,447 impressions and 21,110 reach.
Traffic Efficiency
74 ClicksVerified inline link clicks with a 0.20% account CTR and A$2.68 CPC.
Landing Page Depth
26 LPVsLanding page views were verified, but downstream leads or bookings could not be verified from workspace evidence.
Frequency
2.63
CPM
A$5.46
Video Views
13,415
Tracking Gap
Leads not verified
| Top Ad Set / Ad | Spend | Inline Link Clicks | Landing Page Views | CTR | CPC | Why It Matters |
|---|---|---|---|---|---|---|
| Clear Aligners - VV Campaign | A$97.17 | 57 | 21 | 1.35% | A$1.47 | Strongest verified ad-set efficiency in the account. |
| A straighter smile starts with a clear plan | A$87.02 | 55 | 21 | 1.41% | A$1.38 | Strongest verified ad-level traffic result in June. |
| Video | Does Enso Dental See Kids Too | A$46.53 | 8 | 3 | 0.05% | A$3.88 | Shows family-focused education can earn some click activity, but still needs a stronger traffic bridge. |
Next Month Production Plan
Highest-Priority Content for the Next Cycle
A practical production shortlist built from verified June performance and observed creative gaps.
| Priority | What to Produce | Why Now | Evidence Base |
|---|---|---|---|
| 1 | Three clear-aligner consult-prep videos | Scale the strongest verified traffic angle with more variation. | Verified top ad and top ad set performance. |
| 2 | Two first-visit reassurance videos | Reduce hesitation for new-patient audiences. | Observed recurring first-visit theme across active inventory. |
| 3 | Two nervous-patient comfort videos | Deepen trust-led messaging in a way that fits the Enso tone. | Observed active reassurance messaging. |
| 4 | Two parent FAQ videos | Build on a live children's dentistry topic with clearer practical value. | Verified Omnipresence family-oriented content is active. |
| 5 | One payment-support explainer | Turn affordability messaging into a more concrete reason to act. | Observed accessibility messaging across active creatives. |
Closing Priority Summary
What to Carry Into the Next Review
Immediate Action
Keep clear-aligner planning content in market while tightening the booking or lead measurement path so future budget calls can be based on more than traffic efficiency alone.
Main Evidence Requirement
The next review will be materially stronger if verified lead, booking, or deeper conversion evidence is available alongside the traffic and landing-page-view data already returned in the refreshed export.